Digital Smart Hubs in Belfast

Wildstone offers a unique turnkey solution specialising in the design and build of high profile digital media installations. The group have been behind the installations of many of London's iconic digital advertising locations.

Wildstone partnered with Euro Payphone to propose a network of telecommunications Smart Hubs, including the upgrading of existing Euro Payphone kiosks as well as introducing new state-of-the-art smart hubs with double sided advertising displays to new sites throughout Belfast City Centre.

The hubs incorporate a variety of features such as free telephone calls, Wifi, touchscreens, public messaging and a provision for a public access defibrillator. The hubs will also provide public advertising with a proportion of screen time given to the City free of charge to promote the city and local services.

Issues Encountered

  • Assisting Belfast in delivering its ‘Smart City’ agenda
  • Need for a network to be commercially viable
  • Integrating the Hubs into the city’s surroundings
  • Planning conditions on static screens
  • Resolving issues with statutory consultees during the Planning Process

Our Involvement

We provided Planning and Public Affairs support to London based digital group Wildstone. We ensured a strategised lobbying campaign, gaining support from key political stakeholders and Councillors for the project, ensuring the proposal supports Belfast City Council’s strategic vision for smart cities.

We provided planning advise and support throughout the planning process for each of the Smart Hub Kiosks, monitoring each application’s progress and assessing the individual characteristics of each hub. In some cases, this involved resolving issues around the perceived impact on traffic as well as perceived impact on conservation.

Details

  • Location:Belfast City Centre
  • Client:Wildstone
  • Status:Ongoing
  • Type:Advertising
Belfast:
1 Pavilions Office Park, Kinnegar Drive, Holywood, BT18 9JQ
Dublin:
Denshaw House, 121 Baggot Street Lower, Dublin 2, Ireland
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Team Awards
  • CIPR Gold Award Winner for Outstanding Small Consultancy
  • CIPR Gold Award Winner for Public Affairs
  • RTPI UK and Ireland Small Planning Consultancy of the Year Award
Accreditations
RTPI
Irish Planning Institue
CIPR
Gravis Planning
Belfast:
1 Pavilions Office Park, Kinnegar Drive, Holywood, BT18 9JQ
Dublin:
Denshaw House, 121 Baggot Street Lower, Dublin 2, Ireland